Chatbots are being implemented in many different shapes and forms within the business world at the moment - and I don't think it's going to slow down any time soon!!
Over the last 2 weeks, I've had several meetings with both small and large multi-national companies; all of these meetings were geared around chatbots and/or AR (Augmented Reality).
It seems that the people responsible for digital transformation are keen to learn more about chatbots; what are they all about, how could they help our business, how expensive are they and so on.
So I thought I would put together a really simple "5 reason" type article based on chatbots and if they are in actual fact; useful.
1. Improved Customer Service
There's no annual leave or sick days for these bots
A survey showed that 83% of online shoppers needed help when looking for items online. In this example, a chatbot can respond to a customers needs as quickly as if they were there speaking to the customer in person. This is a very big perk of having a chatbot because this is one of the factors that will result in more business as people now shop / browse online from home at all different times of the day; but bots are always awake :)
Can handle volume
It doesn’t matter if there is one customer with a query or thousands of customers, a chatbot can deal with them all at once which could potentially increase business considerably.
2. Cutting / Reducing Costs
Chatbots make it far easier to handle the various challenges that come with growing your business. Most businesses think they have to increase the number of people as their business scales to cope with the additional volumes - chatbots can scale and handle thousands of requests at any given time.
3. Customer Engagement
Higher Conversion Rates?
Chatbots can be programmed so they can sell and engage with whoever visits your website. There are multiple articles out there that have claimed chatbots can increase the conversion rate when consumers are able to interact with either a customer service assistant or a chatbot instead of having to come up with an answer themselves or surf around the website to try and find it.
4. A chatbots "personality"?!
Well, believe it or not a chatbot can also engage differently with different people. It can learn the consumers way of talking and adapt itself to talk in a similar way! Now that's actually quite cool when you think about it! Again, this comes back to engaging with your customers on more of a personal level.
5. Global Marketplace
Chatbots can be programmed to speak multiple languages, enabling you to speak to anyone in the world. I think entering the global market place is, in my opinion, becoming much easier and much more cost effective.
There are many more beneficial factors that come with using chatbots on your website or integrating with internal systems but I hope this gives you an insight into just how beneficial they can be within both B2B and B2C.
Follow this link: https://www.igs.co.uk/chatbots.aspx